COOKIES & CREAM
ULTRABOOST 18 SEEDING KIT
Concept and design for adidas Cookies & Cream UltraBoost 18 seeding kit.
CLIENT: adidas Running
AGENCY: Roundhouse
ROLE: Senior Designer
CREATIVE DIRECTION: Mitch Morse
ART DIRECTION: Chris DeGaetano
ILLUSTRATION: Ben Smith
To generate hype for the special edition Cookies & Cream adidas Ultraboost on national Oreo Cookie Day we created a sleek, black-on-black milk carton with spot gloss graphics and sent it to select social media influencers and sneaker blogs. Inside we included our own custom BOOST branded Oreo cookies, a special edition “dunking” glass, a pair of Cookies & Cream running socks and an illustrated sticker pack.
A glimpse at the creative process from which this project was born.
THE RESULTS:
This seeding kit received a ton of online attention from social media influencers to reputable sneaker blogs and creative news media outlets. Check out the videos below from Jacques Slade (703,307 views) and Seth Fowler (141,171 views).
